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Introducing 66 The Label Hats
Introducing 66 the label - Amazing New  Hat Designers

Established in 2014, 66 the label has swiftly engaged the Australian fashion scene. Launching their first collection in September 2014, the brand has delivered attainable, high quality pieces characterised by clean, bold designs.  66 the label embodies premium versatility, maintaining structure whilst exploring diverse colours and textures.

The brand reflects the fashion-forward customer who commits to the quality and confidence of long-term wardrobe essentials.

Design duo rochelle flynn and kellie gage have a vision to create a brand that challenges the boundaries of simplistic style.

 LE FREAK is the second of four instalments from the east coast series by 66 the label and this one’s for the movers and the shakers, channeling old school cool.

Inspired by the talent and style of a bygone era, le freak is an exclusive straw collection that signals a fresh take on 66 the label’s classic look.  Each style is an ambitious, offbeat individual; forward-thinking trends fused with the brand’s timeless signature style.
66 the label at lookbook boutique


Designed to be worn by the head-turners, the infectious personalities, the sophisticated crowd.